Return on Athletics®
What is Return on Athletics?
Return on Athletics® (ROA) is the only resource available to maximize the business performance of NAIA athletic departments. Through the collection and analysis of member data, ROA leverages simple and consistent calculations across 250 small colleges and universities to provide the most complete athletics department financial data available. Institutions can compare their data with that of their NAIA peers to identify opportunities to maximize their return on athletics.
What our members are saying:
ROA is helping us make better decisions, especially with organizational awareness.
Walla Walla (Wash.)