Return on Athletics®

What is Return on Athletics?

Return on Athletics® (ROA) is the only resource available to maximize the business performance of NAIA athletic departments. Through the collection and analysis of member data, ROA leverages simple and consistent calculations across 250 small colleges and universities to provide the most complete athletics department financial data available. Institutions can compare their data with that of their NAIA peers to identify opportunities to maximize their return on athletics.

What our members are saying:

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[ROA Insights] allows me to make data-driven decisions. I can use the resources I have to provide the best possible student-experience, which ultimately leads to increased enrollment and then increased revenue for the university...

Dr. Tim Faltyn
Former President

Oklahoma Panhandle State University

OK panhandle


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[ROA Insights] gives us the kind of information we need to really understand the way that athletics functions in our programs, to recruit well, to build business models that are effective, and to understand the student experience.

Dr. David Wright

Indiana Wesleyan University

IN Wesleyan

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[ROA Insights] has been invaluable for our community... It has helped to inform ways in which we can consider expanding in athletics on our campus and the potential return on investment.

Dr. Amy Novak

St. Ambrose University


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ROA is helping us make better decisions, especially with organizational awareness.

Nestor Osorio
Athletics Director
Walla Walla (Wash.)


Contact the Membership Team

Learn more about what the NAIA has to offer your institution.

Nick Davidson
Vice President of Membership Recruitment and Retention
816.595.8177 | Email Nick