Return on Athletics®
Return on Athletics (ROA) is the only resource available to maximize the business performance of NAIA athletic departments. Through the collection and analysis of member data, ROA leverages simple and consistent calculations across 250 small colleges and universities to provide the most complete athletics department financial data available. Institutions can compare their data with that of their NAIA peers to identify opportunities to maximize their return on athletics.
Maximizing your ROA
Podcasts: Members Telling Members
Athletics as an Enrollment Driver and Campus Vitality Stimulator
Lourdes (Ohio)
Building an Athletic Department from Scratch
Texas A&M San Antonio
ROA Compared to Outside Data Sources
Indiana Tech
Informing Decisions
Return on Athletics (ROA) strives to help inform campus decisions through data and research and three-year data trend highlights.
Informing decisions through assoc. trends
Bounce back in retention and net return for NAIA institutions
RESEARCH BRIEF SPOTLIGHT:
Spending, Retention, and Competitive Success
Success in sports is synonymous with winning. But besides talented athletes and coaches, what external factors contribute to competitive success? Conversely, what benefits can be realized from a winning athletic program? This research brief explores these questions by examining the relationship between sport expense and winning percentage, as well as the relationship between winning percentage and retention.
ROA INSIGHTS
Understanding the Impact of Athletics
ROA focuses data in the areas of enrollment, retention, and finance to help you maximize the return on your athletics department through informed decision making.
