NAIA Partners with BSN SPORTS as their Exclusive Apparel and Footwear Provider

BSN - Nike

KANSAS CITY, Mo. — The National Association of Intercollegiate Athletics (NAIA) has announced a five-year partnership with BSN SPORTS as the exclusive apparel and footwear outfitter of the NAIA. BSN SPORTS is the largest supplier of Nike team apparel, footwear and equipment in the country and the goal of the partnership is to offer premier pricing on head-to-toe apparel and shoe partnerships to all NAIA schools.

”We couldn’t be more excited to partner with the NAIA and ultimately help every single one of their member schools with all of their apparel and footwear needs” said Terry Babilla, President BSN SPORTS. “Our mission is to help coaches and administrators off the field so they can spend more time impacting lives on it, so our work starts today.”

The agreement will solidify Nike as the official apparel partner of the NAIA, replacing Adidas, which was the long-time partner for the association.

“The NAIA is thrilled about this new partnership with BSN SPORTS and Nike,” said NAIA President and CEO Jim Carr. “Their commitment to providing quality apparel, as well as exceptional customer service, makes this agreement a win for all NAIA member institutions.”

Within the terms of the agreement, Nike will be the sole outfitter at NAIA events and championships. NAIA staff, tournament committees, etc., will wear exclusively Nike apparel and BSN-supplied products.

Founded in 1972, BSN simplifies the process of purchasing uniforms and team equipment while providing complete customization services. BSN also allows schools to create their own online player stores for easy access to exactly what student-athletes need.



The National Association of Intercollegiate Athletics (NAIA), headquartered in Kansas City, Mo., is a governing body of small athletics programs that are dedicated to character-driven intercollegiate athletics. Since 1937, the NAIA has administered programs dedicated to championships in balance with the overall college educational experience. Each year more than 65,000 NAIA student-athletes have the opportunity to play college sports, earn over $600 million in scholarships, and compete for a chance to participate in 26+ national championships. | @NAIA



Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit


About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.