NAIA Inks Deal with Massov Athletics
KANSAS CITY, Mo. – The National Association of Intercollegiate Athletics (NAIA) announced that it has signed an agreement with Massov Athletics to become the ‘Official Glove Provider for NAIA Football and Women’s Flag Football.” The agreement will span three years and conclude in March of 2026.
Massov Athletics is a brand built for better and empowers athletes to reach new heights with their innovation in product technology in the athletic glove segment. Their grip technology makes them one of the leaders in the space and will provide NAIA clients an advantage to their student-athletes every time they take the field.
“We’re thrilled to bring our revolutionary material and performance innovation in our football gloves to the NAIA, its member schools, and their student athletes,” said Shane Stern, CEO and original Co-Founder of Massov Athletics. “We are the only brand that offers football gloves in both Men’s and Women’s sizes, so this creates a natural partnership to uphold the NAIA’s standard of excellence in their member schools’ traditional football programs as well as drive growth in Women’s flag programs. Student athletes will benefit from our proprietary all-weather palms and redesigned fit and NAIA member schools will benefit from members-only NAIA pricing.”
The NAIA and Massov will offer NAIA institutions preferred price points, making the deal a big win for NAIA Football and Women’s Flag Football programs.
“Value to our members is a critical piece of every partnership we sign, and we have that with Massov Athletics,” stated NAIA President and CEO Jim Carr. “We are excited to make this announcement and hope our members take advantage of the opportunities our newest partner provide.”
ABOUT NATIONAL ASSOCIATION OF INTERCOLLEGIATE ATHLETICS (NAIA) The National Association of Intercollegiate Athletics (NAIA), headquartered in Kansas City, Mo., is a governing body of small athletics programs that are dedicated to character-driven intercollegiate athletics. NAIA members provide more than 77,000 student-athletes with opportunities to play college sports, earn $800 million in scholarships and compete in 28 national championships. naia.org | @NAIA
ABOUT MASSOV ATHLETICS Massov Athletics (pronounced "massive"), an emerging leader of sports performance and innovation, has developed a pipeline of sports accessories, apparel, and wearable technology that empowers athletes to Reach Further. A brand built for better, our mission is to drive disruptive product innovation that addresses unmet needs and elevates performance to new levels while also supporting athletic programs in our communities through our non-profit organization, Massov Impact.