The Right Way to Play Headquarters
We asked YOU, the people who make up the NAIA, what makes you proud to be part of our association, and why it works for you and your student-athletes. We listened, loved your answers, and created a campaign to share the excitement and experience of NAIA membership. This campaign is the second of many to come that equip membership to advocate for the NAIA and yourselves. Because a score for us, is a win for all of us—building a fan community that shows our peers what we already know—that the NAIA is The Right Way To Play.
Fall Social Media Campaign
Every NAIA member and school has a unique story. This campaign helps you tell it—through your athletes, your values, and your community.
We invite member institutions, conferences and individual members to personalize a message and showcase how your school, conference, or team embodies the NAIA philosophy—fierce competition, fair play, and holistic student-athlete development.
Campaign Concept: The [YOUR] Way to Play
The best part of the NAIA is simple: we’re college sports the way they were meant to be. Competition that’s fierce yet fair. Community that’s tight-knit and true. A stage where student-athletes can shine on the court, the field, and in life.
Our members believe the NAIA is the right way to play—because it’s their way to play. Every school makes the philosophy their own, living it out in a way that reflects their values, their pride, and their community.
It’s The Baker Way to Play.
It’s The OLLU Way to Play.
It’s The [Your School or Conference] Way to Play.
#therightwaytoplay
Canva Templates
Customize these Canva templates with your images and logo. Templates are ready-to-use in multiple orientations with options for a black or white gradient.
Adobe Templates
Download the Adobe templates to fully customize what “The Right Way to Play” means to you and your institution or conference.
Activation Checklist
This quick-start guide will help your school integrate and promote The Right Way To Play campaign with purpose and pride.
Social tip to share: When using our #TheRightWaytoPlay hashtag, make sure your post is set to public! If it's private, our system can't track it – and we don't want your awesome content to go unnoticed.
Spotlight on Tucker Zanto
In January 2026, members of the Lawrence Tech Men’s Lacrosse team will trade sticks for service, partnering with the WAVE Project, a grassroots organization dedicated to serving those experiencing homelessness across Metro Detroit.
Founded in 2018 by a group of friends driven by faith and community, the WAVE Project (Welcoming All Valuing Everyone) began with a simple idea: create a place where people could gather, share a meal, and be seen. That idea grew into a mobile outreach effort that now provides over 300 showers and hundreds of clothing and hygiene essentials to those in need every month.
Have a story to share? Contact Betsy Calmer, Senior Marketing Manager, Brand Advocacy at bcalmer@naia.org or 573.690.4390
See how it all began.
The NAIA’s Right Way to Play brand advocacy campaign officially launched at the 2025 NAIA National Convention. During a powerful general session titled The Right Way to Advocate, NAIA COO Lynn Parman and Crux President & CSO Ethan Whitehill shared the research behind the movement and outlined what comes next.
If you missed it, now’s your chance to catch up. Watch the full session below and get inspired to lead the charge.
Campus Assets
For use across your marketing needs, the NAIA provides opportunities to cross-promote your institution and the NAIA brand. Download ready-to-use or customizable graphics.
Vinyl/Mesh Banners (5'x7' and 8'x4')
Ready-to-Use | Customizable
Web banners (1920x1080)
Ready-to-Use and Customizable
Print Ad (8.5x11" with bleeds)
Softball ad | Baseball ad
Press Releases
Now, it’s your turn to tell your audience what it means to be a part of the NAIA and why it’s "The Right Way to Play." Use the template below as a starting point for your own press release.
Customizeable press release for your campus
How to use this press release: The NAIA National Office is releasing this information to publications and individuals who report on higher education and on the sports industry, as a whole, and requests that you use this release to distribute to your local and regional media, as well as on your athletics website.
