The Right Way to Play Headquarters
The Right Way to Play® isn’t a campaign, it’s our identity.
Over the past year, NAIA members across the country have brought this to life in powerful ways, on campuses, in competition, and in their communities.
Now, this space exists to help you keep it moving.
Use these tools to tell your story, elevate your program, and show what makes the NAIA experience different. Because when our members lead, the entire association grows stronger.
Go to the Spring Social Media Campaign >>
Spring Social Media Campaign: The Right Way Forward Pledge
The next phase of The Right Way to Play® is here, and it’s about action.
This campaign invites every NAIA institution and conference to take one clear, meaningful step forward and share it. It’s how we bring The Right Way to Play® to life across our campuses.
How to participate
- Create a short video sharing your pledge
- Post on social media
- Tag @NAIA and use #TheRightWaytoPlay
That’s it. Simple, visible, and powerful.
Access the full campaign toolkit below for pledge examples, video guidance, and ready-to-use resources.
Campus Assets
For use across your marketing needs, the NAIA provides opportunities to cross-promote your institution and the NAIA brand. Download ready-to-use or customizable graphics.
Vinyl/Mesh Banners
(5'x7' and 8'x4')
Ready-to-Use | Customizable
Web banners
(1920x1080)
Ready-to-Use and Customizable
Print Ad
(8.5x11" with bleeds)
Softball ad | Baseball ad
Social Media and Graphics
Grab ready-to-use social media templates and graphics from past campaigns to showcase your program, tell your story, and activate The Right Way to Play® across your channels.
Canva Templates
Customize these Canva templates with your images and logo. Templates are ready-to-use in multiple orientations with options for a black or white gradient.
Adobe Templates
Download the Adobe templates to fully customize what “The Right Way to Play” means to you and your institution or conference.
Spotlight: Two Decisions. One Direction.
Two elite recruits – Indiana Wesyleyan's Joslyn Bricker and Vanessa Rosswurm – walked away from the Division I path in pursuit of something deeper: faith, relationships, culture, and a place that truly felt like home.
Have a story to share? Contact Betsy Calmer, Senior Marketing Manager, Brand Advocacy at bcalmer@naia.org or 573.690.4390
Go beyond the scoreboard to explore college athletics the way it was meant to be.
Each episode, we sit down with coaches, athletic directors, student-athletes, and thought leaders to talk about building champions on and off the field, fostering community through competition, and leading with common-sense.
EP. 009: Strong on the Outside: The Mental Health Reality of Student- Athletes
Behind the competition, the pressure, and the performance, there is a side of being a student-athlete we do not always see. In this Mental Health Awareness Month episode of The Right Way to Play® podcast, we sit down with Samantha Silver, former NAIA student-athlete, coach, and now Student-Athlete Mental Health Coordinator at Bushnell (Ore.), to talk about what mental health really looks like in college athletics.
NAIA Hype Video
This is not just a video. It’s a statement. It’s The NAIA Way to Play.
Share the new NAIA Hype Video on your social media, gameday screens, campus events, recruiting materials, and more! Use the original MP4 or customize it for your institution. We've provided detailed instructions and editable project files (in Adobe After Effects, Adobe Premiere Pro, and Canva) to easily insert your school’s logo into the final video.
Activation Checklist
This quick-start guide will help your school integrate and promote The Right Way To Play campaign with purpose and pride.
Social tip to share: When using our #TheRightWaytoPlay hashtag, make sure your post is set to public! If it's private, our system can't track it – and we don't want your awesome content to go unnoticed.