Aug. 7, 2008

For Immediate Release

Contact: Staci Schottman, NAIA Director of Public Relations and Communications, 816-595-8116

KANSAS CITY, Mo. - The National Association of Intercollegiate Athletics (NAIA) announced today it will use the Worth Sports NAIAFP softball at the NAIA Softball National Championships beginning in 2009 through 2013. In addition to its ball sponsorship Worth Sports will host the fellowship breakfast and the women's symposium at the NAIA national convention through 2013.

"Worth Sports is committed to providing great products to use in competition," said Mike Campbell, NAIA Vice President for Marketing and Corporate Partnerships. "We are thrilled to partner with a company that is a leader in the industry and an avid fan of the NAIA student-athlete experience."

"The new partnership offers a win-win situation for both NAIA student-athletes and Worth Sports," said Mike Thompson, Worth Sports Senior Vice President of Sports Marketing and New Business Development. "Top performing players deserve high performance products, and Worth Sports is proud to partner with the NAIA advisory board on product development and customer satisfaction." 

To learn more about Worth Sports and the Worth NAIAFP visit www.worthsports.com.

About the NAIA
The National Association of Intercollegiate Athletics (NAIA), headquartered in Kansas City, Missouri, is the governing body for athletics programs at its nearly 300 colleges and universities throughout the United States and Canada. The long-held mission of the NAIA is to promote the education and development of well-rounded students and productive citizens through intercollegiate athletics. The Association offers equitable access and opportunities for participation in its 23 national championship events held annually throughout the country.

Today, the NAIA strengthens its commitment to student-athletes and strives to enrich their college experience by supporting academic achievement and character development. NAIA Champions of Character is the association's innovative flagship program designed to instill character values in student-athletes, coaches and youth in the communities it serves.

About Worth
Worth Sports® is a leading marketer and manufacturer of softball and baseball equipment.  Worth® is the official softball supplier of the NAIA® and NCAA® Division I, II, and III softball championships.  For more information, please visit www.worthsports.com.