Sport Sponsorship 360 (SS360) can help. The NAIA's analytic tool tackles sport sponsorship with customized data maps, financial information on start-up and ongoing expenses, and input from experienced administrators. The tool is sport-specific, with resources for 22 sports now and expansion plans for all existing and emerging NAIA sports.

SS360 helps NAIA member institutions better understand their Return on Athletics®. The tool is available to athletics directors and can be extended to coaches, administrators, and other school representatives. SS360 draws on data from colleges and high schools nationwide, as well as NAIA financial aid. It offers access to NAIA ADs and administrators who serve as advisors, plus a resource bank that includes everything from startup checklists to recruitment strategies.

NAIA Members can start using SS360 today

1. Login to
2. Click on Sports Sponsorship 360
3. Begin analyzing and evaluating!