ROA Insights Overview

ROA Insights is the first membership tool offered through the NAIA’s ROA initiative.

Insights provides members access to institutional-level data analytics, focusing on student-athlete enrollment, retention, and an institution’s net return. This free, online tool shows how specific efforts and adjustments to an athletics program can affect the overall health of an institution at an operational level.

The Benefits of ROA Insights

  • Identify year-over-year comparisons to assess athletics’ effectiveness in driving institutional goals
  • Peer institution comparisons to identify potential options for growth and effectiveness
  • By using the ROA net revenue calculator, it will provide estimated revenue based on the number of athletes, discount rate, retention, and expenses


Hear how ROA Insights is making an impact during the pandemic

Roger Drake, Ph.D.
Central Methodist (Mo.)

Jesse Godding, Ed.D.
Athletics Director (SAGU)