NAIA Renews Partnership with Opendorse to Continue Expanding NIL Opportunities for Student-Athletes
KANSAS CITY, Mo. – The National Association of Intercollegiate Athletics (NAIA) has renewed its partnership with Opendorse as the Name, Image and Likeness Trusted Service Provider of the NAIA.
“As the first athletics association to pass legislation allowing student-athletes to benefit from the use of their Name, Image and Likeness (NIL), the NAIA remains dedicated to empowering student-athletes to reach their full potential,” said NAIA President & CEO Jim Carr. “The continuation of our partnership with Opendorse further exemplifies this commitment by offering student-athletes access to the market’s leading NIL solution.”
As part of this partnership, NAIA student-athletes will continue to have access to Opendorse’s custom marketplace, which offers on-demand educational resources, streamlined compliance disclosure, and deal facilitation.
“We're proud to extend our partnership with the NAIA,” said Opendorse Co-Founder & President of Collegiate Operations Blake Lawrence. “Thanks to the vision and strategy of Jim, NAIA leadership, and members across the country, we've seen tremendous success in all areas. We’re looking forward to continued growth and opportunity for NAIA student-athletes as we move into the next phase of building our NIL program together.”
The NAIA’s renewed partnership with Opendorse runs through December 2027.
ABOUT NATIONAL ASSOCIATION OF INTERCOLLEGIATE ATHLETICS (NAIA)
The National Association of Intercollegiate Athletics (NAIA), headquartered in Kansas City, Mo., is a governing body of small athletics programs that are dedicated to character-driven intercollegiate athletics. NAIA members provide more than 83,000 student-athletes with opportunities to play college sports, earn $1.3 billion in financial aid from NAIA institutions, and compete in 29 national championships. naia.org | @NAIA
ABOUT OPENDORSE
Opendorse is the technology, data, and service platform powering the Name, Image and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 150,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network. For media inquiries, contact Opendorse SVP, Collegiate Services & Marketing Julian Valentin at julian.valentin@opendorse.com.